Client Project - Simulated Brief - Research

You Make The Movies
Film industry's anti-piracy campaign gets friendly

http://www.youmakethemovies.co.uk

"For years, cinema goers and DVD buyers were repeatedly lectured via the medium of the pre-roll video: downloading movies was stealing, like pinching a handbag or a car. It bordered on offensive, since it was mostly only paying customers who were ever forced to sit through them.

Thankfully, the Industry Trust for Intellectual Property Awareness -- owners of the delightful domain PiracyIsACrime.com -- has funded some considerably nicer please-don't-steal-our-stuff cinema ads. Ditching the anti-piracy stance, they exist under the guise of thanking you, the paying customer, for enjoying the film industry with your money and not your bandwidth..."

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